The Consortium for Mortadella Bologna PGI has issued a competitive tender for the execution of a three-year information and promotion initiative dubbed “The EU Fab 6 – Savor the PDO and PGI Wines and Deli Meats from Europe.”
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The multifaceted project, slated to unfold in the United Kingdom and Switzerland, is set to spotlight a diverse array of premium food products. Alongside the renowned Mortadella Bologna PGI, the lineup includes Salamini Italiani alla Cacciatora PDO, Cotechino Modena PGI, Zampone Modena PGI, and an assortment of wines, such as Abruzzo PDO, Montepulciano d’Abruzzo PDO, Cerasuolo d’Abruzzo PDO, Trebbiano d’Abruzzo PDO, and Villamagna PDO.
The successful recipient of the tender will assume responsibility for executing a comprehensive spectrum of activities, encompassing public relations, website and social media management, advertising, communication tools, events, and point-of-sale promotions. The total anticipated value of these endeavors surpasses six million euros.