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promotion

Aceto Balsamico di Modena PGI-balsamic vinegar of Modena
Condiments

Aceto Balsamico di Modena PGI: focus on promotion

The Protection Consortium is embarking on a journey amidst tastings and promotional…

Mortadella Bologna PGI
Meat & Salumi

Promotion drive for Mortadella Bologna PGI is targeting the UK and Switzerland

Envisaged initiatives under the umbrella of the "The EU Fab 6 – Savour the PDO and PGI…

Pecorino Romano PDO
Dairy

Pecorino Romano PDO Consortium targets the Japanese market

A 1.4 million euro information and promotion project is about to start

Italian wine-OCM Vino
Beverage & Wine

Italian wine promotion to be supported abroad

The Italian Ministry of Agriculture published the decree providing for 100 million euros…

Retail

Schnucks: scouting Italy for new ideas

The US retailer plans to expand its Taste of Italy promotion in 2018, looking for new…

Beverage & Wine

Grappa to enter the American market

It's going to be the first Italian IG distillate to come to the USA market, thanks to EU…

Newsstand

Regular Issue n.3 2025
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