The Piadina Romagnola PGI has emerged as a frontrunner in the domain of certified Geographical Indication products, exhibiting robust double-digit growth, as elucidated in the 2023 Ismea-Qualivita PDO Economy Report, dissecting the performance of Italian PDO and PGI food and beverage sectors in 2022.
Securing the 15th spot in the valuation hierarchy among food products, this product commands a substantial financial weight of 58 million euros, representing an impressive uptick of +10.3% from the preceding year (53 million euros). Noteworthy is its exclusive standing among certified regional products from Romagna, as the top 15 is dominated solely by Emilian products: Parmigiano Reggiano PDO claims second place, Prosciutto di Parma PDO sits in third, Aceto Balsamico di Modena PGI holds the fifth position, and Mortadella Bologna PGI claims the ninth spot.
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At the heart of this success story lies the pivotal role played by the Consortium for the Protection of Piadina Romagnola PGI. It kickstarted an expansive international promotional campaign as part of a three-year European initiative called ‘Choose the European Friendship: Piadina Romagnola & Friends.’ This initiative has accentuated the value of EU-certified production, honing in on the qualitative, social, and economic facets of the product.
Alfio Biagini, President of the Consortium for the Promotion and Protection of Piadina Romagnola PGI, observes, “The report underscores the pivotal role of PGI certification in terms of augmentation and safeguarding against counterfeiting risks. The piadina not only stands out as a numerical powerhouse but also encapsulates the rich history, tradition, and culture of Romagna. The Consortium’s endeavors align with the recognition that the piadina constitutes a heritage for the entire territory.”