Within the business strategy of Pinsami, the Reggio-based bakery distinguished for its pinsa bases, ambitious plans are unfolding with a strategic focus on expanding into the United States and Canada as well as furthering its footprint across European markets.
“The corporate vision pivots towards internationalization,” affirms Mauro Dalle Vacche, the company’s CEO and Commercial Director and a key stakeholder alongside CEO Fabio Grillo and Deutsche Invest Capital Solutions. “Abroad, the pinsa concept is gaining traction as a relatively novel yet compelling product. Noteworthy is the burgeoning interest in its exceptional user-friendly nature, superior digestibility, product versatility, and the hallmark of quality—Made in Italy. Of particular resonance are the ‘ambient’ bases, boasting a 90-day shelf life, and the ‘gelo’ variants, with an extended 18-month shelf life—catering to demands for prolonged preservation. The gastronomic industry, recognizing pinsa as an emblem of authentic Italian fare with minimal culinary effort, adds further allure.”
Export sales take center stage in Pinsami’s narrative, constituting a notable 55% of the total turnover in 2023—an uptick of +47% from the preceding year’s nearly 17 million euros. Export figures ascend by +140% compared to 2022, reaching a broad spectrum of 22 foreign markets. The ascendancy is most palpable in Germany, Belgium, and the Netherlands, where Pinsami boasts an 80% plus distribution dominance, courtesy of strategic partnerships with supermarket giants Edeka and Rewe.
CEO Mauro Dalle Vacche reflects on the brand’s transatlantic foray, stating, “Our recent foray into America marks a pivotal juncture. We’ve initiated sales in the United States through a specialized Horeca channel project, coupled with initial retail deliveries in Canada. Over the forthcoming triennium, our strategic emphasis remains steadfast on these pivotal market arenas and a strategic amplification of distribution channels.”
PINSAMI’S STRATEGIC TRAJECTORY
Pinsami’s trajectory of growth intertwines strategic investments in both infrastructure and personnel. The existing facility, currently boasting a production capacity of 100,000 pinsas daily, is slated for further expansion with an additional production line scheduled between 2024 and 2025. Human capital at Pinsami is set to reach the 200-employee milestone by the close of 2023.