Finocchiona PGI has closed 2025 as the best year in its history for production and sales, reaffirming quality and territorial identity as strategic assets in strengthening the denomination’s competitive positioning.
The most significant figure of the typical deli meat from Tuscany concerns production volumes. In 2025, 2.55 million kilograms of meat mixture destined to become Finocchiona PGI after curing were recorded — the highest level ever achieved. For the first time, the denomination surpassed the threshold of 1 million units, reaching more than 1.036 million pieces, up 5.73% compared to 2024. Over the past five years (2021–2025), processed output has increased by 11%.
The production drive translated into higher volumes of certified product placed on the market, which reached 1.96 million kilograms, marking a 4.79% year-on-year increase. The vacuum-packed segment returned to positive territory after contracting in 2024, closing 2025 with double-digit growth of 15% and a total of 738,000 kilograms packaged.
PRE-SLICED SEGMENT IN STRONG EXPANSION
Performance was primarily driven by the pre-sliced segment, increasingly aligned with modern consumers’ demand for convenience. In 2025, 4.865 million trays were packaged, up 34.9% compared to 2024. The result consolidates Finocchiona PGI’s strategic role within the Italian large-scale retail market and in international markets.
EXPORTS STABLE BY MACRO-AREA
The domestic market continues to play a central role. Italy accounts for 68.2% of total volumes (down 1.2%), with more than 1.33 million kilograms of certified product, up 2.9% in volume terms.
On the export front, data by macro-area remain broadly in line with 2024, although performance varies across individual countries. EU markets grew 1.5% by volume, reaching 519,000 kilograms, while non-EU markets remained stable, representing approximately 5.2% of total export volumes. Germany confirmed its position as the leading foreign market, accounting for 20.8% of total certified production and 407,000 kilograms exported, posting a robust 24.4% increase. The United Kingdom ranked second, up 4.11% compared to 2024, with an estimated 66,000 kilograms and a 3.4% share of total certified output. Sweden declined to 25,000 kilograms, down 20%. Other key Central European markets include Belgium, the Netherlands, and France. Among reference markets, Switzerland and Canada also stand out, with the latter posting 4.2% year-on-year growth.
US MARKET DEBUT
In 2025, Finocchiona PGI also began exports to the United States. The milestone was celebrated by the Protection Consortium through its participation in the Summer Fancy Food Show in New York, with attendance already confirmed for the 2026 edition.
“2025 has certainly been a positive year,” said Alessandro Iacomoni, President of the Consortium for the Protection of Finocchiona PGI. “From these results, we can see that the modern consumer is able to recognize the authentic value of quality and reward the unbreakable link with our territory that makes this product unique. Beyond the strength of our producing companies, these achievements are also the result of the Consortium’s daily commitment. Through enhancement, promotion, and protection activities, we aim to strengthen the authoritative positioning of Finocchiona PGI. We will continue to operate with this determination, confident that safeguarding our Tuscan identity is the key to ensuring steady and sustainable growth for our product in the years ahead.”