The Canadian Federal “Innovation, Science and Economic Development Canada” Institution has signed the registration certificate of the “Piacentino – Piacentina” logo. From now on it will be exclusively associated with Salumi Piacentini PDO in the Canadian market, defending them from any imitation.
After the registration of the trademark in the United States a few months ago, now the Salumi Piacentini PDO protection Consortium provides producers with one more important competitive tool to promote exports in a strategic market.
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The benefits will be appreciated with regard to promotion and protection. The Italian Sounding phenomenon is in fact worth 110 billion euros all over the world. “This result achieved by the Salumi Piacentini protection Consortium rewards our unceasing commitment to protection on global markets” – says the Consortium’s president, Antonio Grossetti.