Combining quality and sustainability to promote competitiveness in Italy and on international markets. With this aim in mind, the Grana Padano PDO and Provolone Valpadana PDO protection Consortia have obtained a positive outcome to the call for proposals published by the Italian Ministry of the Environment and Protection of Land and Sea under the ‘Made Green in Italy’ project, supported by Pecorino Romano PDO Consortium which is involved through Magis project’s European funding.
WHAT IS MADE GREEN IN ITALY
Made Green in Italy is the Italian national scheme for the evaluation and communication of the environmental footprint of products. It is based on the PEF (Product Environmental Footprint) methodology, developed by the European Commission to promote sustainable models of production and consumption.
PDO ITALIAN CHEESES’ EXPORTS WEIGHT IN VALUE
|Parmigiano Reggiano PDO||33.6%|
|Grana Padano PDO||40%|
|Mozzarella di Bufala Campana PDO||7.6%|
|Pecorino Romano PDO||7.2%|
|Provolone Valpadana PDO||0.1%|
|Pecorino Toscano PDO||0.5%|
Through the Made Green in Italy scheme, Italy’s Ministry of the Environment wants to stimulate the continuous improvement of the environmental performances of Made in Italy products throughout their entire life cycle, ensuring transparency and comparability of environmental performance in order to encourage informed and conscious choices by consumers.
THE THREE ITALIAN PDO CHEESES INVOLVED
“As the Consortium of the main European PDO cheese we therefore promote Made Green in Italy to enhance our commitment to qualifying the Grana Padano PDO supply chain from an environmental point of view” stresses Nicola Cesare Baldrighi, President of the Grana Padano PDO Consortium.
“With the Made Green in Italy program we have taken the opportunity to obtain the necessary data to compose a very useful framework for the renewal of our supply chain – says Libero Stradiotti, President of the Provolone Valpadana PDO Consortium -. High quality food production must become even more sustainable, and this is a very important first step”.
“We joined this project with enthusiasm and conviction, because we have always aimed at combining product quality and sustainability, in a market that is more and more attentive to these issues, especially in the food sector” says the president of the Consortium for the Protection of Pecorino Romano PDO, Salvatore Palitta.
For the three Consortia involved, Made Green in Italy is a complementary path to the themes of protection of the territory, animal welfare, nutritional education for the health of consumers and enhancement of local products. These are fundamental aspects for these three PDO cheeses whose quality, given also by the origin of the raw materials, is inextricably linked to the territory of origin.