Filippo Berio enters a new category

The Italian olive oil brand introduces an array of tomato-based sauces delivering rich, fresh, authentic Italian flavors to U.S. consumers
Filippo Berio enters a new category

Filippo Berio, an Italian olive oil brand with a legacy spanning 156 years, is extending its commitment to culinary excellence with the unveiling of a new venture: premium homemade-style tomato-based sauces for the U.S. market. The company, renowned for its top-selling olive oil and pesto sauce offerings, has consistently embraced innovation, and its latest endeavor showcases the introduction of eight authentic Italian sauces that bring the homemade taste to U.S. consumers. Each variant incorporates clean, simple, and healthy ingredients, prominently featuring the use of 100% Italian tomatoes and Filippo Berio Extra Virgin Olive Oil.

This culinary exploration by Filippo Berio represents a natural progression, underscoring the company’s dedication to upholding its rich heritage by delivering genuine, flavorful, and high-quality products to the market. Dusan Kaljevic, CEO of Filippo Berio USA, Ltd., emphasizes, “At Filippo Berio, every new product is a labor of love. We invest time to source and prepare only the finest ingredients, ensuring that our consumers experience the culinary excellence they expect and deserve.”

The new line-up, comprising Marinara, Roasted Garlic, Tomato Basil, Olive, Mushroom, Arrabbiata, Traditional Italian, and Grilled Vegetable sauces, is a testament to Filippo Berio’s commitment to simplicity and freshness. All sauces are gluten-free, lactose-free, suitable for vegan and vegetarian diets, and free from added sugar, preservatives, or artificial ingredients. Marco De Feo, VP of Marketing of Filippo Berio USA, Ltd., underscores the brand’s commitment to quality, stating, “We believe that the exceptional quality of this new homemade-style tomato-based sauce line will spur consumer trial and generate increased demand in the category.”

The diverse range of flavors provided by the company offers home cooks an opportunity to experiment in the kitchen, elevating everyday meals with a touch of Italian authenticity. With the sauces prepared in two stages to preserve the robust flavors of each ingredient, Filippo Berio ensures a fresh, homemade taste that enhances any dish.

The distinct labeling of the 24-ounce sauce jars adds a visual allure to grocers’ shelves. The vibrant color assortment, aligned with each unique recipe and flavor, distinguishes the premium line. The Filippo Berio name, set against the brand’s iconic gold tone, signifies the quality synonymous with all its products. Consumers can anticipate the availability of Filippo Berio’s new homemade-style tomato-based sauces at select retailers starting Summer of 2024.

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