Italy has secured its position as the primary supplier in the Swiss food and beverage market. In 2022, imports saw an increase of €180 million, marking an uptick of +9%. Italy’s market share in this sector stands firm at around 15.8%, reaffirming its dominance. The Swiss food and beverage market is valued at over €2.1 billion, and Switzerland remains a standout market for Italy experiencing a +7.8% surge in exports by the close of July 2023 compared to the same period the previous year.
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As part of the eighth iteration of the Week of Italian Cuisine in the World, the Italian Trade Agency (ITA) orchestrated a series of culinary events celebrating the opulence of Italian gastronomy. Among these initiatives, the ITA Office in Bern, in collaboration with the Italian Embassy and the Parma Alimentare Consortium, curated an evening in Zurich dedicated to promoting awareness of products hailing from the esteemed “Parma Food Valley.” During this event, the Italian Ambassador to Switzerland, Gian Lorenzo Cornado, officially declared the candidacy of Italian cuisine for UNESCO’s intangible cultural heritage.