For a while now, a selection of American supermarkets has been hosting an intriguing addition on their shelves: Nutella Peanut, the peanut butter incarnation of the world’s most renowned spread (originally hazelnut-derived). This noteworthy revelation first emerged across certain blogs and TikTok accounts. Speaking to the Italian publication Alimentando.info, Italy’s confectionery giant Ferrero confirmed the endeavor, underscoring its current status as an in-market trial, confined to distribution solely to the United States.
Given the prevalent popularity of peanut-centric products in the United States, the introduction of this inventive spread holds the promise of a warmly receptive audience.
Florian Delmas, President and Chairman of Andros Group, announced the news via LinkedIn, saying, “Peanuts are a positive nutritional concentrate, richer than hazelnuts, almonds, or cashews. With almost 28g of protein per 100g, they are a source of plant protein with many recognized health benefits. They are rich in unsaturated fats, vitamins, and fiber, and have a satiating effect that limits consumption with little effect on blood sugar levels. Once roasted and ground, peanuts have a delicious golden color, a slightly toasted, sweet, and salty flavor, and a creamy texture. A true concentrate of deliciousness.”