Ferrero takes over Fresystem

The confectionery giant has acquired Italy's leading frozen bakery company in the “Italian breakfast” industry segment
Ferrero takes over Fresystem

The Ferrero Group has announced the acquisition of Fresystem, an Italian company that is the market leader in the frozen bakery sector of the so-called “Italian breakfast.” Fresystem produces and distributes Cupiello-branded references and operates as a contract manufacturer. It achieved sales of 60 million euros in 2021.

Fresystem’s strength is the use of fine ingredients, including exclusive fresh sourdough that is kept and regenerated daily in a dedicated area of the plant. Production is carried out entirely with innovative processes and cutting-edge technologies.


The acquisition is part of Ferrero’s strategic growth path in the expanded sweet out-of-meal market and is in a high-potential segment. The operation consolidates Ferrero’s position in Italy, a strategic hub for the sweets-and-confectionery group in terms of production and market.

The acquisition, the terms of which have not been disclosed, is expected to be closed in the coming months.

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