Last year was characterized by recovery and growth in production and sales of Bresaola della Valtellina PGI, confirming that this typical cured meat from northern Italy is clearly appreciated by consumers.
The total production of Bresaola della Valtellina PGI by the 16 certified companies belonging to the protection Consortium reached 13,400 tons (+6.35% compared to 2020). More than 37,000 tons of raw material (+6.19%) of selected origin were put into production. As for consumption, the sector achieved a total value of 490 million euros (+8% compared to 2020). Large-scale retail trade was confirmed as the main sales channel.
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EXPORT SALES
Exports are 5% of total production (-28.5% compared to 2020), for a value of 14 million euros (-24.32%). Just under 700 tons of Bresaola della Valtellina PGI were exported. The destination markets are both EU countries (Austria, Belgium, Bulgaria, Cyprus, Croatia, Denmark, Finland, France, Germany, Greece, Ireland, Lithuania, Luxembourg, Netherlands, Poland, Portugal, United Kingdom, Czech Republic, Romania, Slovakia, and Slovenia) and non-EU countries (Netherlands Antilles, Saudi Arabia, Canada, United Arab Emirates, Jordan, Great Britain, Hong Kong, Kenya, Kuwait, Lebanon, Qatar, Serbia, and Switzerland).
“These data are encouraging – says Franco Moro, President of the Consortium – even if inflation and the effects of the war in Ukraine worry us. However, we maintain an optimistic approach given the consumers’ trust and appreciation for our unique product. The Consortium has redefined its strategy and actions, both in terms of communication, support to companies, and dialogue with stakeholders, paying particular attention to the enhancement of the territory of origin. In 2022 we will launch the second edition of the ‘Destinazione Bresaola’ campaign, to celebrate the link between the product and its territory. Who says Bresaola says Valtellina, and vice versa.”
Discover the Consortium’s member companies