Skip to content
News Italianfood.net
keyboard_arrow_down
  • Products
  • Trends
  • Retail
  • Webinar
search arrow_forward
News Italianfood.net
keyboard_arrow_down
  • Products
  • Trends
  • Retail
  • Webinar
search arrow_forward
  • Bakery & Snacks
  • Beverage & Wine
  • Coffee & Tea
  • Condiments
  • Dairy
  • Flours & Eggs
  • Frozen
  • Fruit & vegetables
  • Meat & Salumi
  • Pasta & Rice
  • Seafood
  • Seasonals & Gift
  • Sweets & Confectionery
  • Tomato, Preserves & Sauces
chevron_left
chevron_right
search arrow_forward
  • Retailnavigate_next
  • Productsnavigate_next
  • Commonnavigate_next
  • Webinarnavigate_next
  • Trade Showsnavigate_next
  • Videonavigate_next
  • What is Italianfood.net?navigate_next
  • Contactsnavigate_next
  • Advertisingnavigate_next
  • Newsroomnavigate_next
  • Newsletternavigate_next
  • Privacy Policynavigate_next
navigate_before Menu principale

Retail

Products

  • Bakery & Snacks
  • Beverage & Wine
  • Cereals & Legumes
  • Coffee & Tea
  • Condiments
  • Dairy
  • Flours & Eggs
  • Frozen
  • Fruit & vegetables
  • Meat & Salumi
  • Pasta & Rice
  • Seafood
  • Seasonals & Gift
  • Sweets & Confectionery
  • Tomato, Preserves & Sauces

Common

  • Laws & Labels
  • M & A
  • Strategy
  • Trends

Webinar

Trade Shows

Video

What is Italianfood.net?

  • About us
  • Manifesto
  • Platform
  • Magazine
  • Showcase

Contacts

Advertising

Newsroom

Newsletter

Privacy Policy

Quick link:
  • WhatsApp
  • ITALIAN FOOD JOURNEY
  • REGIONS
  • Subscribe to our newsletter
  • Bakery & Snacks
  • Beverage & Wine
  • Coffee & Tea
  • Condiments
  • Dairy
  • Flours & Eggs
  • Frozen
  • Fruit & vegetables
  • Meat & Salumi
  • Pasta & Rice
  • Seafood
  • Seasonals & Gift
  • Sweets & Confectionery
  • Tomato, Preserves & Sauces
chevron_left
chevron_right
Barilla’s new logo revealed

Barilla’s new logo revealed

Pasta & Rice
timer 2 min.
January 20, 2022
share
The Italian food group has decided to revamp its brand, from which the white outline will disappear in favor of a darker red. The official announcement is expected next week
Barilla’s new logo revealed

The announcement came on Barilla’s social media profiles with these words: “Something new is cooking in Barilla and we’ve already caught your attention. We’re just getting started”. The news is the launch of the new company logo, which by now is only visible on the Italian multinational company’s website. The official presentation, along with the announcement of other news, is scheduled for January 26.

DARK RED BECOMES PROTAGONIST

The new logo does not change the image that has characterized it for over 60 years, but it does present some important innovations. First of all, the white outline disappears while the red remains, with a darker tone. Above the “Barilla” wording, which changed font but is still in italics, the year of foundation appears: 1877, to underline the long history of one of the world’s food icons.

A BRAND WITH A LONG HISTORY

In almost a century and a half of activity, the Parma-based food group specializing in pasta, bakery, and sauces has changed its image several times. The archiviostoricobarilla.com site tells the story of its evolution, specifying that the first logo appeared only in 1910 when the first Barilla factory was producing 80 quintals of pasta a day.

The most important change dates back to 1952. Barilla entrusted Erberto Carboni – that year’s winner of the golden award of advertising for the Pasta Barilla campaign in cinemas – with the task of rethinking the brand logo. The idea of a “stylized hard-boiled egg” cut in half with the Barilla writing in Bodonian characters, which has remained almost unchanged until today, was born.

© All rights reserved
bakeryBarillabrandlogopasta

News in Pasta & Rice

keyboard_arrow_down Show allkeyboard_arrow_down
image/svg+xml

Via Mazzini, 6
43121 - Parma (ITALY)
P.IVA: 01756990345

Via Giuseppe Pecchio, 14
20131 - Milano (ITALY)

  • About
  • About us
  • Contacts
  • Advertising
  • Newsroom
  • Ask for your own copy!
  • Newsletter
  • Privacy Policy
  • Product Categories
    • Salumi & Meat
    • Dairy
    • Pasta, Pizza & Rice
    • Bakery & Snacks
    • Preserves & Sauces
    • Oil & Vinegar
    • Beverage & Wine
    • Coffee & Tea
    • Cereals & Legumes
    • Fruit & vegetables
    • Frozen
    • Flours & Eggs
    • Sweets & Confectionery
  • Others
    • Strategy
    • Trends
    • Retail
  • Browse our websites
    • CORPORATE
    • NEWS
    • SHOWCASE
    • MAGAZINE
Copyright © 2015-2025 FOOD S.r.l. - All rights reserved
We use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes.
Privacy Policy

Your privacy settings

We and our partners use information collected through cookies and similar technologies to improve your experience on our site, analyse how you use it and for marketing purposes. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. In some cases, data obtained from cookies is shared with third parties for analytics or marketing reasons. You can exercise your right to opt-out of that sharing at any time by disabling cookies.
Privacy Policy
Allow all

Manage Consent Preferences

Necessary
Always ON
These cookies and scripts are necessary for the website to function and cannot be switched off. Theyare usually only set in response to actions made by you which amount to a request for services, suchas setting your privacy preferences, logging in or filling in forms. You can set your browser to block oralert you about these cookies, but some parts of the site will not then work. These cookies do notstore any personally identifiable information.
Analytics
These cookies and scripts allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies and scripts, we will not know when you have visited our site.
Embedded Videos
These cookies and scripts may be set through our site by external video hosting services likeYouTube or Vimeo. They may be used to deliver video content on our website. It’s possible for the video provider to build a profile of your interests and show you relevant adverts on this or other websites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies or scripts it is possible that embedded video will not function as expected.
Marketing
These cookies and scripts may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies and scripts, you will experience less targeted advertising.
Facebook Advanced Matching
Facebook Advanced Matching can improve ads attribution and conversion tracking. It can help us reach better-targeted custom audiences through our ads. When possible, we will share with Facebook hashed information like your name, phone, email, or address.
Facebook CAPI
Facebook Conversion API Events (CAPI) help us better understand how you interact with our websites. They allow us to measure the impact of our ads on the website's conversions and they improve ads targeting through custom audiences. When possible, we might share with Facebook information like name, email, phone, address.
Confirm my choices Allow all