The Cibus trade show comes back in person. The 20th edition will mark the restart of the Italian food industry. It is the first post-Covid showcase for Italian Food&Beverage, and the test bench for the entire sector to see how a resumption of live activities is possible with safety and contagion control procedures.
After three postponements due to the Covid pandemic, from August 31 to September 3, 40 thousand international operators and 2,000 Italian companies are expected at the Parma Fairgrounds to present their products. Including 500 new products to drive the recovery of local consumption and exports in all sectors: from cured meats to pasta to beverages and groceries. The 2021 edition of Cibus is an event exclusively dedicated to operators and professionals of the Italian F&B sector. All activities and events will analyze news and market trends.
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ANTI-COVID MEASURES
To enter the fairgrounds it will be necessary to be vaccinated, cured, or in possession of a negative result to a molecular or antigenic swab carried out in the 48 hours preceding the date of entry, as well as not showing any symptoms.
The use of the face mask and compliance with the maximum capacity will be monitored in real-time with a video surveillance system. Horizontal and vertical signage will facilitate the maintenance of the distance.
CIBUS DESTINATION
Cibus Destination will allow top foreign buyers to discover and deepen the typical Italian skills both at the fair, with thematic routes, and on the territory, with visits to the production sites of food companies. Growth strategies and the future of the sector will be discussed in a series of conventions, forums, and meetings.
On opening day, industry and distribution will discuss the challenges and opportunities offered by multichannel distribution and the dichotomy between physical and digital. During the four days of the event, Italian ministers Luigi Di Maio (Foreign Affairs), Stefano Patuanelli (Agriculture), and Giancarlo Giorgetti (Economic Development), among others, will take part.