Veroni launches new trays in the USA

The Italian leading charcuterie company rolls out new, sustainable packaging for its products as it innovates in retail
Veroni launches new trays in the USA

The Italian, family-owned cured meat producer Veroni is rolling out new packaging that allows consumers to enjoy the fresh and authentic taste of its Italian charcuterie. All while feeling good about saving the environment.

We have developed a packaging that ensures the high-quality of our cold cuts and, at the same time, has a low environmental impact” – Marketing manager Emanuela Bigi said to Deli Market News. “While our mission is to offer U.S. consumers the experience of savoring 100 percent made-in-Italy charcuterie, we are committed to sustainability on every level. With the new trays, we aim to team up with environmentally conscious consumers, offering them an option that resonates with their choices.”


The new sustainable trays have 75 percent less plastic all while preserving the freshness, aroma, and taste of the authentic Italian charcuterie the company has been importing in the U.S. since 2016. Once having enjoyed the delicious Italian prosciutto, coppa, or mortadella, consumers can easily dispose of the packaging separately in the proper paper and plastic recycling bins.

According to the release, Veroni is gradually introducing the new packaging into U.S. grocery stores after having launched them in Italy and other European countries. Veroni’s new trays are made of recyclable plastic and FSC-certified paper.

Our R&D team has been able to cut the amount of plastic used for our trays by 75 percent – currently, this is a whopping achievement in the industry,” – added R&D manager, Lorenzo Ferrara. “As a fresh food, charcuterie requires high-performing packaging that guarantees the quality and safety of the product. We are delighted to have won the challenge to assure the same standards provided by traditional trays while using paper as a key component.”

Veroni’s latest trays combine a completely transparent film top that can be put in plastic recycling and a thermoformed paper bottom to throw into paper recycling. Thanks to the new eco-friendly packaging, Veroni’s charcuterie are not only good to enjoy, but also good for the environment. With conveniences like these, consumers can easily combine products such as the “Antipasto Italiano” tray with cheese for an easy-to-prepare board.

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