Meat & Salumi

Veroni bets on the art of pairing for new salami snacks

From pizza with toppings to charcuterie with cheese, the cold cuts specialist continues to innovate and offers new QR code for full traceability

As the US market demand for Italian salami grows, Italian specialist Veroni continues to innovate through quality and a fully transparent supply chain. Speaking on the sidelines of the IDDBA show in New Orleans, CEO Antonio Corsano and marketing director Emanuela Bigi unveil the new packages created to offer a variety of snacks to American consumers looking for convenience, quality, taste and creativity. Veroni has also teamed up with Italian cooperative ProSus to guarantee the full traceability of its meat. The QR Code printed on the pack allows to know the plant where the meat was sliced, the worker who actually sliced it and the farm of origin of the pig.

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