“Cibus Forum: Food&Beverage and Covid-19: from transition to transformation” is what the conference taking place today and tomorrow at Fiere di Parma is about. The Italian food industry supply chain meets for the first time after the lockdown for a direct comparison and analysis on the path of the Italian agro-industry’s emergency management.
Italian food companies have reacted with great commitment to the global pandemic crisis, confirming their position of qualitative excellence. This is true above all for the supply chain, which can make a significant contribution to the relaunch of the Italian economy. However, the global pandemic has represented a turning point for the sector. Hence the need expressed by the Italian food community to meet to start a dialogue on how best to structure itself to plan the next development strategies.
CIBUS FORUM, A FURTHER OPPORTUNITY FOR ITALY’S FOOD COMMUNITY
Cibus trade show, which has always met the needs of the Made in Italy agri-food industry, has decided to offer this further opportunity for Italian and European professional operators to meet, dialogue with institutions, confront international experiences and reflect on the structural changes that are taking place in the economic system. The Covid-19 pandemic has accelerated processes that were already underway, confirming trends in consumption and imposing a new consumer’s awareness.
The scenarios opened following the global pandemic are still uncertain today. Cibus Forum is therefore an important opportunity for debate on the restart of internal consumption, production, distribution and managing processes. Also, on the role of Made in Italy food in the health sector and on the support to the out-of-home channel, one of the most affected by the crisis to which the meeting will try to offer proposals focusing on innovation and research.
“We are emerging from the most acute stage of the crisis triggered by the pandemic” – said the President of Federalimentare, Ivano Vacondio. “Our country is known everywhere for the excellence of its food, so that ‘Made in Italy’ is now a quality brand that the whole world envies us. Cibus Forum represents an essential and strategic tool for kick starting the sector, and an opportunity for discussion that will need to involve the different players in the supply chain. The food&beverage sector does need all of us now” – Vacondio said.
ALL THE F&B PLAYERS INVOLVED
As many as 600 operators of Italian food&beverage system participate in the two days of Cibus Forum. Among the speakers will be also present:
- Luigi Di Maio, Italian Minister of Foreign Affairs and Cooperation;
- Teresa Bellanova, Italian Minister of Agriculture, Food and Forestry;
- Vincenzo Amendola, Italian Minister for European Affairs;
- Roberto Luongo, Director General of Italian Trade Agency;
- Ivano Vacondio, President of Federalimentare;
- Stefano Bonaccini, President of Emilia Romagna Region;
- Paolo De Castro, MEP.
Cibus Forum sessions can also be seen in live streaming on www.cibusforum.it, to allow the over 3,000 top buyers of the Cibus network to follow the event.