In the backdrop of the 52nd ISM edition, a global pinnacle for the confectionery and snacks sector, Koelnmesse and Fiere di Parma have unveiled an evolution in their alliance. Initially rooted in the food tech realm for eight years, the partnership is now expanding its footprint into the dynamic arena of food & beverage.
STRATEGIC ALLIANCES FOR TUTTOFOOD AND CIBUS
Commencing this year, the TuttoFood trade show in Milan is poised to leverage Koelnmesse’s international network for the augmentation of foreign exhibitors. This strategic move aims to fortify and elevate TuttoFood’s global standing, drawing from the expertise of the network behind premier food exhibitions such as Anuga and ISM. Simultaneously, Cibus in Parma is set to harness the seasoned insights of Cologne’s established partners, particularly in the domain of international visitor engagement, mirroring the successful collaboration initiated in 2015 for Cibus Tec.
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EUROPE’S INDUSTRY PIONEERS JOIN FORCES
The triangulation of Parma, Cologne, and Milan is slated to consolidate the leadership of these cities in the realm of food & beverage fairs. This symbiotic collaboration also underscores the pivotal roles played by Germany and Italy, the twin industrial powerhouses of the EU. With Germany standing as Italy’s primary trade partner, the implications of this expanded partnership resonate on a transcontinental scale.
Franco Mosconi, President of Fiere di Parma, asserts, “A visionary collaboration, succinctly put. The extension of our synergy with Koelnmesse, transitioning from the food machinery sector to the expansive field of food & beverage, marks a pivotal juncture for Cologne, Parma, and Milan, as well as our nations at large.”
Gerald Böse, CEO of Koelnmesse, expressed enthusiasm at the signing, stating, “We are excited to unveil the extension of our collaboration with Fiere di Parma. Venturing into the food & beverage sector signifies a significant milestone for us. Being a strategic market, Italy unfolds a realm of compelling opportunities. The dynamic synergy between Cibus, TuttoFood, and Koelnmesse’s proven prowess, evident in events like Anuga and ISM, reinforces our anticipation of steering global industry trends.”
Thomas Rosolia, CEO of Koelnmesse Italia, underscores, “This deeper collaboration between Fiere di Parma and Koelnmesse underscores the shared objective to craft an unparalleled business platform. With an international imprint, this partnership is poised to propel advancements across the entire spectrum of the food industry.”