Italy’s F&B takes center stage at Anuga 2023

With over a thousand exhibitors, Italy is poised to claim the top spot as the most prominently featured nation at Europe's largest trade fair in the sector

Europe’s largest trade show for the food industry, Anuga, is bouncing back in 2023 with strong participation. According to the current status, more than 7,800 exhibitors from 118 countries are taking part in the fair from 7 to 11 October in Cologne on exhibition space covering around 300,000 mq at the fully-booked fairgrounds. The share of foreign exhibitors is 94 per cent.

The ten countries delegations with the highest number of exhibitors come from Belgium, China, Germany, France, Greece, Italy, the Netherlands, Poland, Spain, Turkey, and the USA.

Discover authentic Italian food and beverage on the platform

Anuga 2023 is larger and more international than ever and is confirming its ongoing success as the number one global food trade fair. With its 10 trade shows under one roof, the largest worldwide industry community as well as a newly designed event and congress programme, we will create an experience of a special kind this year,” explains Gerald Böse, President and CEO of Koelnmesse GmbH.


The 2023 edition of Anuga opens with a sense of optimism, especially for Italy. According to Thomas Rosolia, CEO of Koelnmesse Italy, “Over 1,000 Italian companies are going to attend Anuga 2023.” This extensive participation “is the outcome of a significant collaboration involving the Italian Trade Agency, various regions, consortia, and business networks. Among the 100+ foreign countries represented at Anuga, Italy stands out with the largest contingent of exhibitors. This presence holds substantial quantitative and qualitative significance, given the global acclaim for Italian cuisine. Italy’s diverse range of food products, spanning from meats and dairy to organic fare, secures its presence across all ten Anuga pavilions,” Rosolia says.

During the exhibition, on October 8th at 5 pm at the Kristallsaal, the 2023 Italian Food Awards’ winners will be discovered.


In the face of global challenges, such as climate change, the shortage of resources and the growing population, Anuga 2023 is placing the focus on the key issue of “sustainable growth”. To discuss these and other themes with the specialised community, the trade show is offering a demanding congress and event programme with many top-class speakers in 2023.

In the scope of lectures and panel discussions themes like the realisation of sustainable development goals, the transparency and traceability of supply chains and products, more climate-friendly production, resource-saving raw material cultivation, food waste as well as ways towards a circular food system will be discussed together with new partners such as EIT Food, Europe’s leading initiative for food innovations and UNIDO, the United Nations Industrial Development Organization.


In the scope of further events, the centre of attention will be placed on the issues of organic and halal. In the heart of Anuga Organic in Hall 5.1, the Organic Supermarket 2023 will present the diversity of the entire organic offer with a new, modern organic supermarket concept as well as the trends for the organic range in the food retail trade. Anuga’s organic programme is rounded off by the new format “Anuga Organic On Stage,” which comprises panel discussions and trend lectures on themes that are moving the organic industry.

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