Italian food exports to Japan rose 14% in 2024, exceeding €1.9bn, as the Asian country solidified its position as a key market for Italy’s premium agri-food products. Industry leaders now see Expo 2025 Osaka as a critical opportunity to expand market share and strengthen Italy’s presence in Japan. The figures, released by Coldiretti (Italy’s primary farmers’ association) and Filiera Italia (one of the largest Italian food industry organizations) during a preparatory meeting for the Expo, highlight growing demand for Italian goods in the country.
Japan remains a strategic partner for Italy’s agri-food sector, with processed fruit and vegetables leading exports at €193mn, followed by wine (€184mn) and extra virgin olive oil (€130mn), the latter recording the highest growth at 56%. Dairy products (€107mn) and pasta (€92mn) also saw strong sales, underscoring Japan’s appetite for high-quality Italian produce.
EXPO 2025 OSAKA: A GLOBAL STAGE IN JAPAN FOR ITALIAN FOOD
With 28mn visitors expected, Expo 2025 Osaka is set to offer a major platform for promoting Italian food exports.
“Italy enjoys strong recognition in Japan, thanks to a shared emphasis on ingredient quality, seasonality, and culinary heritage,” says Ambassador Mario Vattani, Italy’s Commissioner General for Expo 2025 Osaka. “While our cuisines are distinct, both are rooted in tradition and health-conscious values. Expo 2025 will allow us to showcase these strengths on a global stage.”
Filiera Italia CEO Luigi Scordamaglia added: “With the resurgence of our agri-food exports to Japan, Italy’s market share is now approaching €2bn. This confirms Japan as a high-value market that views Italian food as a benchmark for quality and excellence.”