The 40th annual International Pizza Expo took place in Las Vegas, Nevada on March 19-21, 2023. During the 3-days event dedicated to all things pizza, the Italian Pavilion organized by the Italian Trade Agency and Universal Marketing was the absolute protagonist.
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“Pizza Expo is a must-attend event celebrating one of the most beloved products of made-in-Italy food,” says Donato Cinelli, President of Universal Marketing and sole agent of the exhibition for Italy. “In 2017, the art of the Neapolitan pizzaiuolo was recognized as a UNESCO World Heritage Site. In fact, pizza is not just a simple typical Italian dish, as it includes everything that is created around its preparation and consumption. Over time, pizza has become a ritual in which pizza makers create a creative stage within a convivial setting of tradition and social sharing. Pizza Expo fully shows all these aspects, giving space not only to exhibitors and their productions but also to continuous live events and demonstration shows.”
“Las Vegas proved once again to be a great showcase for Italian products of excellence”, Cinelli says, “where our companies demonstrated that raw materials are a distinctive feature to have a unique and unparalleled final product. This year our exhibitors experienced once again with intensity, passion, and profit all this at Pizza Expo.”