Delicacies from Tuscany on tour in Europe

Pecorino Toscano PDO and Finocchiona PGI protection Consortia to develop synergies with promotional activities and tastings in major European markets
Delicacies from Tuscany on tour in Europe

The Consortia for the protection of Finocchiona PGI and Pecorino Toscano PDO have just presented the calendar of activities for the coming months, that will see them engaged together in Europe and Italy. The goal is to make these two food specialties from Tuscany increasingly known and appreciated by consumers all over the world. But also to raise awareness of the quality of PDO and PGI European denominations, which is essential to defend consumers from the Italian-sounding phenomenon.

Pecorino Toscano PDO--Tuscan-Tuscany


The initiatives will start in Paris on September 10 and 11, where tastings will kick off at Eataly Paris Marais. Finocchiona PGI and Pecorino Toscano PDO will be featured on presentation and tasting counters: visitors will be able to taste the products both alone and in combination. A few days later, guided tastings of Finocchiona PGI will continue at Eataly in Turin (Oct. 1-2/Oct.) and Rome (Oct. 29-30/Oct.).

Click here to find the authentic Italian cheeses on the platform

In the fall, on November 7, “The Italian Show” event organized by ILIF (I Love Italian Food) will take place in Düsseldorf, Germany. Each of the two Consortia will have a dedicated space for display and presentation within the event dedicated to the hospitality and catering industry. The two ambassadors of Tuscany food will also be featured in two separate tasting masterclasses throughout the day.

On November 21, two in-depth historical, technical, and production discussions with a final tasting will take place in Munich, Germany. Journalists and food bloggers will be able to taste, learn about, and appreciate Tuscan PGO and PGI products.

Click here to find the authentic Italian charcuterie on the platform

Collaboration with other protection Consortia is a constant in the history of Pecorino Toscano PDO. This is particularly easy together with the Consortium of Finocchiona PGI, both because the two products go very well together and because we have a harmony of views that foreshadows a long-lasting collaboration,” – says the President of the Tuscan Pecorino PDO Consortium, Carlo Santarelli.

We firmly believe in the guarantee offered by PDO and PGI certifications, which ties an agri-food product to its land of origin in a double thread. We are also sure that these synergies between products for activities on the European and Italian territory can bring excellent results,” – says the President of the Consorzio Finocchiona PGI, Alessandro Iacomoni.

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