Mutti enters the fresh market as turnover nearly doubles in five years

The Italian company launches three new products proving it is a leader in the shelf-stable tomato market in Europe
Mutti enters the fresh market as turnover nearly doubles in five years

The Mutti Group, Europe’s leading processor of 100% Italian tomatoes, continues to grow and closes 2021 with a turnover of 484 million euros. The figure almost doubled compared to five years ago, also thanks to double-digit growth in revenues from Mutti branded products (+13% compared to 2020). The positive result is confirmed by an EBITDA of more than 48 million euros.


In 2021 Mutti also further consolidated its leading position in the Italian shelf-stable tomato market (34% by value). For the first time, the volume sales’ share in foreign markets (51 percent) exceeded those in the Italian market (49 percent). For the third year in a row, the company also confirmed its leadership in the European market with a share of 14.1 percent (+1.3 percent compared to 2020), confirming its supremacy in as many as seven countries (France, Sweden, Denmark, Norway, Finland, Slovenia, and Italy).

In Germany, where Mutti opened its fifth branch in January 2022, it consolidates as the second brand (8.3% market share). Growth also continues in Australia and the US.

These results confirm the company’s more than 20-year steady growth path,” says CEO Francesco Mutti. “Our growth is genuine, as it places high-quality tomatoes at the center, without compromises. This would not be possible without the contribution of our valuable Italian supply chain and our 500 employees, who work hard to dedicate their best to customers who choose our products every day.”


Investments made in the last period also focused on the development of new products. They have made it possible to expand the offer and enter for the first time a new segment for the group, namely the fresh segment, with the launch of Mutti’s three Zuppe Fresche at the beginning of 2022. These include “Pappa al Pomodoro”: a product strongly linked to the Italian culinary tradition that, thanks to Mutti, arrives in supermarkets for the first time. The company also presented consumers with Pomodorata di farro e lenticchie (spelt and lentil tomato sauce) and Vellutata di pomodoro arancione (orange tomato velouté).



Mutti aims for continuous improvement of the production process, which, in addition to boasting technologies that are among the most innovative in the industry, features several patented plants protected by the company. In 2022 alone, more than 30 million euros have been earmarked for industrial interventions and activities further improving the group’s quality, efficiency, and safety.

The Italian company has also developed an environmental strategy focused on the pillars of air, water, land, and sun, with an initial investment of 1.5 million euros for the three-year period 2022-2024, dedicated exclusively to the development of environmental projects.

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