In 2021, consumption of Speck Alto Adige PGI increased by +2.79%, also thanks to an increase in production. The total number of marked speck production of the Protection Consortium was 2,881,229 (+43.14% compared to 2020). This positive trend has been going on for several years, while the production of non-certified speck has once again declined (-1.8%).
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“We are proud to have reached this new milestone – says newly elected Consortium President Paul Recla – and we hope that 2022 will be no less. We are committed to continuously improving product quality, further increasing the reputation of the ‘Speck Alto Adige’ brand through effective measures, and to protecting the brand from abuse”. The president is currently supported on the Board of Directors by Günther Windegger as vice president and board members Florian Siebenförcher, Walter Nocker, Peter Moser, and Roland Obermair.
THE TOP MARKETS
Italy, in particular Alto Adige and the entire North, was once again the largest sales market for Speck Alto Adige PGI in 2021, with a 66.3% share. However, demand for this product is growing in the southern regions as well as abroad.
With a 33.7% share, the South Tyrolean cured meat is one of the most exported Italian deli meats. Especially in Germany (28.9%) and the USA (1.9%), where the popularity of this product has grown in recent years. Other important markets are France (1.4%), Switzerland (0.6%), and Austria (0.5%), plus Belgium, Great Britain, Poland, Finland, Canada, and 20 other countries (0.4% each).
For several years now, speck has been gaining increasing notoriety on international markets. This has led the Consortium to protect the designation also outside the European Union as well, continuing its study of trademarks registered under the names ‘Speck’, ‘Alto Adige’, and ‘Südtirol’ in the cured meat product category. Starting with Japan, with which the EU has signed a trade agreement at the end of 2021.
Click here to discover the Speck Alto Adige PGI protection Consortium member companies
PROMOTIONAL EVENTS
During the course of 2022, there will be numerous promotional events dedicated to speck lovers. On May 22, 2022, the village of Naturno, in the Vinschgau Valley, will host the Speck Alto Adige Day. Various stalls populated by producers of speck and other typical products from South Tyrol will frame the landscape amidst music and culinary highlights, with innovative dishes based on Speck Alto Adige PGI. In April, October, and November, the Speck Safari will delight tourists with a guided culinary tour of Bolzano and tastings with the city’s tour guides.