Positive numbers emerge from the 2018 balance sheet for Speck Alto Adige PGI, which confirms itself as a cured meat with growth prospects within the sector, both on the Italian and foreign markets. In 2018, Speck Alto Adige PGI’s production grew by +1.9% in volume, compared to 2017. About 38 million packages of pre-sliced Speck Alto Adige PGI have been produced, with a significant volume increase as for packages with a weight of less than 90 grams. This is in line with the needs of consumers who increasingly need practicality and ease of use.
THE MOST IMPORTANT MARKETS
The main sales market is Italy, in particular South Tyrol and the regions of Northern Italy, where 66.4% of total production is marketed. “The presence of Speck Alto Adige PGI on the tables of Northern Italy is linked to a very strong gastronomic tradition – says the President of the Consortium for the Protection of Speck Alto Adige PGI Andreas Moser – but the growth recorded in 2018 in other Italian regions, particularly in the South where demand is increasing, confirms the versatility and strong potential of this product.” The rest of the production, 33.6%, is destined abroad. The major foreign market is Germany, where 28.2% of total production is destined, followed by the USA (2%), France (1.5%), Austria (0.8%), and Switzerland (0.4%). Then come Belgium, Slovenia, Sweden, the Netherlands, Canada, Japan and 20 other countries, with a total of 0.7%.
SPECK ALTO ADIGE PGI: SALES CHANNELS
More than half of speck production in Italy is being sold through the large-scale retail channel (57.5%). The other reference distribution channels are discount stores (26.5%), wholesalers (4.2%), and gastronomy stores (2.8%). About 60% of sales are made locally. In fact, more than half of speck PGI production on the retail channel is purchased directly from South Tyrol retailers.