In 2021, Italy was confirmed as the second European mozzarella exporter behind Germany. In fact, in the first half of the year, export sales of mozzarella produced in Italy increased overall by +12%, both in value and volume, compared to the same period of 2019.
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EXPORT SALES FUELING GROWTH OF MOZZARELLA DI BUFALA CAMPANA PDO
More than 50,000 tons of Mozzarella di Bufala Campana PDO were produced in 2021. “Exports reached almost 40% of the total sales,” says Pier Maria Saccani, Director of the Protection Consortium.
“Foreign consumers are starting to get to know our product and are rewarding its quality”. Much is being invested in vigilance to counter Italian sounding. “It is precisely abroad that we are operating together with other Consortia – says Saccani – to optimize costs and carry out increasingly widespread controls”.
THE MOZZARELLA DI GIOIA DEL COLLE PDO CONSORTIUM IS BORN
Last year brought important news for the safeguarding of the typical fresh cheese from Southern Italy. In fact, the recognition of Mozzarella di Gioia del Colle PDO among European Geographical Indications took place.
Therefore, in May 2021 the dairy farms of Apulia established the Consortium for the Protection of Mozzarella di Gioia del Colle PDO. The goal is to enhance and promote the product, which contributes to confirming this staple of Italian cuisine as the symbol of the Italian gastronomic culture in the world.
Mozzarella di Gioia del Colle PDO is an excellent product that complies with very strict specifications. Only milk from cows of selected breeds is used in the production process. The cows’ diet is based on herbs and untreated cereals. Processing is exclusively artisanal with PDO-certified whey.
Some of the major market players have joined the initiative. Starting with Italian company Delizia, which last year launched the new Deliziosa brand in a 200g clump bag.