PGI denomination lifts sales of Piadina Romagnola

The typical ‘bread’ of Romagna tops the Italian certified products ranking in the bakery sector: +24.5% growth in volume and in value
PGI denomination lifts sales of Piadina Romagnola

The PGI (Protected Geographical Indication) denomination is doing much good to Piadina Romagnola. According to the 2019 Ismea-Qualivita Report on PDO and PGI food and beverage productions, the certified Piadina in the course of just one year (2017-2018) has grown in double figures both in quantity and value.

Piadina Romagnola

A result that puts the ‘bread’ of Romagna in first place for economic weight among the certified Italian products in the ‘bakery and pastry’ category. In 2018 Piadina Romagnola PGI increased 24.5% in volume, from 13,856 tons to 17,245 tons, over 2017. In 2014, the first year of certification, Piadina Romagnola PGI production reached ‘only’ 6,768 tons, rising to 12,100 tons in 2016. This has also led to an increase in value in the last two years: 39.2 million euros compared to 31.5 million.

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One out of two piadina produced in Romagna is PGI certified – explains Alfio Biagini, president of the Consortium for the promotion and protection of Piadina Romagnola PGI -. At the same time these numbers are a demonstration of how a product made with four simple ingredients (flour, water, salt, lard or oil), once a poor ‘bread’ of our land, has been able to rise over the decades as an emblem of a hard-working land that knows how to enhance its history and tradition.

Identifying this PGI product with the values of Romagna, its exclusive production territory. This is the goal we have set ourselves as a Consortium. A battle that sees us at the forefront of defense against all counterfeiting” – Biagini says.

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