For the first time ever, non-EU countries are spending more on Italian wine than EU countries. This is underlined by a recent report by ISMEA based on foreign trade data for the first 9 months of 2019, which shows how non-European customers spent 38 million euros more than our EU partners. A rather unusual scenario which, if confirmed at the end of the year, would give rise to a historic overtaking which has never been recorded since the beginning of the 21st century.
ITALIAN WINE EXPORTS IN NUMBERS
Overall, from January to September 2019 Italy sent 15.7 million hectolitres of wine across the border (+12% on the same period of 2018) for a value of 4.6 billion euros, equal to a +3.8% increase.
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Common and bulk wines recorded the most significant growth, although they are more exposed to international price dynamics, competition from other players, and the ever changing balance between supply and demand. According to ISMEA calculations, the segment’s exports grew by +22%, with average prices even 27% lower than 2018 – resulting in a loss of a few percentage points in value.
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THE UNSTOPPABLE GROWTH OF SPARKLING WINES
The sparkling wines’ exports growth continues (+9% in volume and +5% in value) as well as that of PDO wines (+8% in value), especially still ones.