Tomorrow at the Shanghai New International Expo Center (SNIEC), the 22nd edition of FHC – Food and Hospitality China, one of the most important trade fairs dedicated to food products in Asia, will open.
In recent years, FHC – Food & Hospitality China has established itself as one of the main international professional events for the Chinese food market, with exhibitors from all over the world (69 countries and 49 national pavilions presented) and numerous national pavilions, attracting visitors from different provinces of China and from many neighboring countries. More than 90,000 visitors are expected, with more than 2,300 exhibitors on a total exhibition area of about 74,000 square meters.
HOW THE CHINESE FOOD MARKET IS CHANGING
The Chinese F&B market, while still a niche market for imported food products and in particular for Western ones, is showing a strong dynamism and an interesting growth trend as for domestic demand and thereforeconsumption. Chinese people are moving towards consumption models that are increasingly inspired by the European continent and North America.
China is the world’s main market for agri-food products thanks to the per capita income growth and the diversification of consumption. In 2018, Italy’s food and beverage exports to China reached 386 million euros. In the first seven months of 2019, export sales reached 207 million euros (source: ICE – Italian Food Agency).
FHC: A PERFECT GATEWAY FOR ITALIAN FOOD PRODUCTS
There are great margins for growth for those Italian products that can reach the Chinese market while maintaining a good price-performance ratio. In China, just as in other strongly developing economies, the growth and evolution of the demand for food products corresponds to many characteristics of the Italian supply. China’s dynamic imports have shown significant growth rates in recent years, also led by younger consumers who look to “new flavors”.
THE ITALIAN PAVILION
There can be ample room for growth for Italian food and wine exports to China. A key element is the knowledge of Italian food and wine culture. The Italian National Pavilion organized by ICE – Italian Trade Agency at FHC China 2019 covers an area of 340 square meters, 240 of which are assigned to as many Italian companies while the remaining space will be dedicated to promotional activities. In particular, cooking shows based on exclusively Made in Italy authentic products provided by the Italian attending companies will be organized. Moreover, the Italian pavilion will host the presentations of Cibus 2020 trade show, of Parmigiano Reggiano Consortium, and of a delegation of food companies from Trentino.