The Italian leading rice company, Riso Scotti, is reinforcing its internationalisation strategy by investing in B2B digital exports and announcing a strategic partnership with Rosso Fine Food, a company specialising in international trade and the development of digital channels for agri-food exports. The agreement aims to expand the brand’s presence in high-growth foreign markets through a structured and scalable digital model.
The partnership comes at a time of profound transformation in international food sales channels, which are increasingly shifting towards B2B digital platforms and direct relationships with importers and distributors. Riso Scotti is already active in many European countries as well as extra-European markets, including the Middle East, Asia, and the Americas, supported by a long-established network built on industrial quality, reliability, and strong brand recognition.
Rosso Fine Food operates permanently in several high-potential geographic areas, including Eastern and Balkan Europe, the Middle East, Africa, Asia, and Latin America. The company supports Italian brands in entering complex markets and managing professional B2B clients. In recent years, it has developed a digital export model that has enabled multiple Italian brands to reach qualified buyers, initiate structured negotiations, and consolidate long-term commercial relationships, also through the professional use of global platforms such as Alibaba.com.
Within the partnership, Rosso Fine Food will act as a commercial and digital partner, overseeing the development of international B2B sales, managing relationships with importers and distributors, and activating digital channels dedicated to export. The collaboration will initially focus on the fastest-growing markets, with particular attention to specialized foodservice operators and premium retail players.
“The goal is to build a solid, controlled, and long-term-oriented digital export model,” said Marcello Zaccagnini, Sole Director of Rosso Fine Food. “We aim to enhance an iconic brand like Riso Scotti through a coherent and sustainable strategy in international markets.”
From Riso Scotti’s perspective, the agreement marks a shift in its approach to international markets. “Our goal is not simply to increase digital visibility, but to build a governed, measurable international B2B channel fully integrated with our commercial strategy,” explained Lucia Raina, Digital Specialist at Riso Scotti. “We want to strengthen our presence in the highest-potential markets, reach truly targeted professional buyers, and develop a scalable digital export model capable of generating ongoing commercial relationships and long-term value. Digital is an industrial tool, not just a marketing exercise.”