BluRhapsody, the Italian startup that pioneered 3D-printed pasta, has rebranded as Artisia, reflecting a broader ambition to position its product at the intersection of gastronomy, design, and technology.
The company describes the shift as an effort to elevate pasta-making into an artistic discipline, where “durum wheat semolina, water, and algorithms function like an artist’s brush and palette.” Each shape, texture, and detail of its 3D-printed pasta is designed to enhance both aesthetics and sensory appeal.
With the tagline “Shaping the future of pasta,” Artisia seeks to bridge Italian culinary heritage with a bold, globally minded vision of innovation.
“Simplicity, elegance, and universality define Artisia. Our new name allows us to communicate our identity more clearly on an international scale,” says Valentina Parravicini, corporate venture incubator. “We are not just pasta manufacturers—we are innovators exploring new frontiers in taste and design.”
ARTISIA: A LOGO THAT EMBODIES THE PRODUCT
The new Artisia logo, developed by Next Concept, draws inspiration from the pasta-making process itself. The typography mimics the extrusion of pasta from a 3D printer, while variations in line thickness evoke the different textures and consistencies of the product—transforming branding into a visual extension of taste and materiality.