Italy’s plant-based food company Valsoia continued its growth trajectory in 2024, posting sales revenues of €116.75 million—an increase of 3.5% year-on-year. The company’s performance was bolstered by gains in its health-focused division, Valsoia Bontà e Salute, and its traditional food brands, including Piadina Loriana, Santa Rosa jams, Diete.Tic, Weetabix, Oreo O’s cereals, Vallè, and Häagen–Dazs.
Operating across 20 product categories monitored by NIQ, Valsoia saw a modest but positive uptick in consumer sales volumes, which rose by 1% overall and 0.6% in Italy. This growth came despite persistently high retail prices, which have remained elevated following the inflationary surge of 2023.
EXPORT SALES DRIVE EXPANSION
International sales proved to be a key driver of growth, with exports rising 7.9% in value and 3.8% in volume compared to the previous year. Strong demand for Valsoia’s plant-based ice cream and beverages contributed significantly to this expansion, while the company also reported encouraging early sales of its Piadina Loriana products in foreign markets.
CONFIDENCE IN FUTURE GROWTH FOR VALSOIA
Valsoia’s president, Lorenzo Sassoli de Bianchi, expressed confidence in the company’s outlook despite broader challenges in the consumer goods sector.
“I am pleased with our company’s continued growth in a domestic market facing volume stagnation in packaged consumer goods,” he said. “We are particularly encouraged by Valsoia’s plant-based ice cream performance, which has significantly increased both volume and market share, now accounting for approximately 80% of the total plant-based ice cream category. Our strong financial position allows us to look ahead confidently as we pursue further expansion.”