Granarolo, one of Italy’s leading dairy producers, is setting its sights on international expansion, planning to attend the most prominent domestic and international trade shows throughout 2025. The company aims to promote its innovative, high-quality products and cement its competitive edge in global markets.
The group will showcase a portfolio of signature offerings, combining its tradition of dairy craftsmanship with a focus on cutting-edge trends. By leveraging its vertically integrated supply chain, Granarolo aims to meet rising consumer demand for premium quality, safety, and service standards. With Europe and the Americas as focal points, the initiative underscores Granarolo’s ambition to strengthen its position at home and abroad.
ITALIAN CHEESE TAKES CENTER STAGE
Granarolo’s flagship products—premium Italian cheeses and dairy specialties—will headline its 2025 campaign. These include fresh cheeses, with a notable emphasis on Puglia’s traditional fare, showcased alongside the inauguration of a new production facility in Gioia del Colle, Bari. The line-up will also feature hard cheeses and PDO (Protected Designation of Origin) varieties such as Parmigiano Reggiano, Gorgonzola, and a curated selection of goat cheeses.
Granarolo’s prowess in dairy innovation was recently recognized at the 36th World Cheese Awards in Viseu, Portugal, where the company secured 10 medals. The event, attended by producers, retailers, buyers, and food critics from around the globe, evaluated nearly 5,000 cheeses from 47 countries.
A GLOBAL STAGE: GRANAROLO TRADE SHOW STRATEGY
Granarolo has confirmed its participation in 10 major trade shows across 2025, including the Winter Fancy Food Show, Sirha Lyon, Gulfood, TuttoFood, PLMA, IDDBA, ICDA, Summer Fancy Food Show, Anuga, and the FHC Shanghai Global Food Trade Show.
HIGHLIGHTS OF GRANAROLO’S OFFERINGS
At these events, Granarolo will present a series of innovative product lines aimed at diverse market segments:
- Pugliese Dairy Specialties: The company will debut Burrata and Stracciatella Granarolo Made in Puglia for international markets, spotlighting the richness of southern Italy’s culinary heritage.
- Granarolo Benessere Line: Functional products, such as the Granarolo Benessere High Protein range—which achieved over €12 million in revenue in 2023 and leads Italy’s protein-enriched fresh cheese sector—will take the stage, alongside the lactose-free Granarolo Benessere Accadì range.
- Traditional Italian Cheeses and PDO Varieties: Parmigiano Reggiano, Gorgonzola, Pecorino, goat cheeses, and mozzarella di latte di bufala produced at the new Agro Pontino facility will underline Granarolo’s dairy craftsmanship.
- Granarolo Expert Line: Aimed at food service professionals, this range promises technical excellence without sacrificing quality. Developed in collaboration with the Accademia Maestri Pasticceri Italiani and Accademia Baristi Italiani, it reflects Granarolo’s commitment to innovation for the hospitality sector.
- Unconventional Brand: Granarolo’s 100% plant-based alternative meat range has become a market leader in Italy, boasting a 55.6% market share. The line’s star product—the plant-based burger—has been named the world’s best vegan burger by Abillion for three consecutive years. New entries include plant-based ribs, fish-flavored nuggets, and falafel.
- Yomo Yogurt: A heritage brand since 1947, Yomo will feature its bi-compartment line Oh my Yomo!, with new flavors such as coconut and chocolate crumble, strudel and cookie bits, and mango with chocolate rings.
