Italy’s PDO economy demonstrates resilience, weathering agricultural and market pressures to post solid growth. The 22nd Ismea-Qualivita report reveals that the PDO economy reached €20.2 billion in production value in 2023, up slightly (+0.2%) on the year and 52% higher than a decade ago. The sector now contributes 19% to Italy’s agri-food revenue, underpinned by 317 authorized Consortia coordinating 194,000 businesses and sustaining nearly 850,000 jobs.
FOOD RISES, WINE COOLS
Growth in the food segment propelled the PDO economy forward, with production value increasing 3.5% to €9.17 billion—crossing the €9 billion mark for the first time. Cheeses led the charge, surpassing €5.5 billion (+5.3%), alongside notable gains for olive oil (+33%), and fresh meats (+10%). Consumer spending on PDO foods reached €18 billion, a 3.6% rise.
Wine, however, faltered. Bottled wine production slipped in volume (-0.7%) and value (-2.3%), settling at €11 billion. While PGI wines grew (+4.8% in value), PDO wines saw declines, with bottling volumes down 4% and value shrinking to €9.08 billion (-3.7%).
EXPORTS POWER AHEAD
Exports remained bright, climbing to €11.6 billion (+75% over 10 years). Gains in EU markets (+5.3%) compensated for a 4.6% dip in non-EU countries, though markets outside the bloc still dominate, accounting for 52% of exports. The U.S. remains the top destination, absorbing 21% of PDO and PGI exports.
- Food exports: €4.67 billion (+0.7% annually, +90% since 2013), led by cheese, olive oil, and pasta.
- Wine exports: €6.89 billion (-0.6% annually, +66% since 2013), holding firm after a 10% surge in 2022.
ITALY’S PDO ECONOMY OUTLOOK
Despite the uneven performance, the Italian PDO economy is holding steady. Food continues its growth trajectory, while wine grapples with shifting dynamics. With EU markets proving a reliable engine for growth, the sector remains a cornerstone of Italy’s agri-food prowess, blending tradition with a strong global footprint.