The famous Italian pasta company Barilla wants customers to cook its Al Bronzo line to the beat of music. Barilla launched a compilation of six tracks with three-time Emmy Award-winning composer Cristobal Tapia de Veer and the University of Oxford experimental psychologist Charles Spence. This isn’t Barilla’s first time connecting cooking and music. It’s the second soundtrack, following the brand’s successful 2021 playlist timer. To listen to the six tracks, visit albronzosoundtrack.com and Spotify. Each audio track is tailored to each Al Bronzo pasta cut – Bucatini, Mezzi Rigatoni, Spaghetti, Penne Rigate, Fusilli, and Linguine.
This pasta line is made with non-GMO durum wheat using Barilla’s innovative micro-engraved bronze-cut pasta dough-making method. It is made in the USA with imported ingredients. Italianfood.net magazine asked Barilla how the Al Bronzo line is doing among other Barilla products in the US market. “US consumers have gravitated towards the robust texture and love Al Bronzo’s ability to hold every delicious drop of sauce. We’ve heard from consumers that Al Bronzo truly offers at-home chefs the chance to create supremely delicious, restaurant-quality meals in their kitchens. Barilla’s Al Bronzo pasta is not only distinguished by the product characteristics but is also packaged in a distinctive red box that bridges the red from Barilla’s logo with a contemporary look that stands out on the shelf.”
Connecting music with cooking pasta is a special sensory experience. Barilla explained, “Like music, we feel pasta has the power to ignite emotion and deliver a transcendent meal, even when you’re making a simple but elevated dinner at home. Having pushed the boundaries of pasta with Al Bronzo, we wanted to see what other things we could do to amplify the pasta-eating experience.”
Creating the music was a two-step process. First, Spence assessed each pasta shape through “sonic seasoning,” which is the scientific pairing of sound with specific flavors and textures. What is heard significantly changes how something tastes. Second, Barilla asked de Veer to create music from Spence’s science of “sonic seasoning.” The finished product is a bespoke musical score designed to amplify your pasta-eating experience with Barilla’s Al Bronzo. “With the Al Bronzo Soundtrack, you have the opportunity to experience pasta with all of your senses,” said Jennifer Ping, Vice President of Marketing at Barilla US.
