The UAE-based retail giant LuLu Group plans to establish a sourcing and export hub for the Central European region in Poland. LuLu Group signed two MoUs with the Poland government entities, Olsztyn Mazury Airport and Polish Investment & Trade Agency respectively, to this effect.
As per the first MoU, LuLu will establish its latest facility at Olsztyn Mazury Airport, North-East of Poland, branded as the gateway to the Masurian Lake District to source, pack, and export fresh produce especially apples, berries, cheeses, meat, and other packed food products to MENA, India, and Far East region.
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The second MoU with the Polish Investment & Trade Agency will facilitate smooth investment and operational process for the LuLu Group in Poland. This will also help scout for new opportunities in other related business sectors in different regions of Poland.
The first consignment was flagged off by Gustaw Marek Brzezin, governor of the Warminsko-Mazurskie region, and Yusuff Ali MA, chairman of Lulu Group. A B2B meeting was also organized with the farmers’ cooperative societies and other agro-producers to find new avenues of cooperation. In the first phase, the group expects to export worth €50 million, which is expected to grow significantly as new product lines are added.
During the meeting held at the Presidential Palace in Warsaw, Robert Telus, Poland’s Agriculture and Rural Development Minister, extended his support to the projects of the LuLu Group and stressed the importance of the Arab market for Polish products. Yusuffali MA said: “As part of our ‘food security’ strategy, we are keen to set up our own sourcing and food processing units around the world to ensure uninterrupted supply and stable prices in the market. The government is very keen to boost investment here in Poland, and they have also promised to allocate nine acres of land to further expand our processing unit.”