Miglior Prodotto Food 2023: the winners, unveiled

The ninth edition of Miglior Prodotto Food, an event organized by the Food publishing group to celebrate innovation in the food industry, focused on new food products launched on the Italian food market from August 2020 to December 2022.

These products intercept the new needs of consumers, who are increasingly attentive and aware of their purchasing decisions. At last week’s Food Match event, 15 awards were given out. The awards were presented by Andrea Torelli, a journalist at Food publishing Group, and Italian TV personality Pierluigi Pardo.

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The decision to interpret current trends, such as products with plant-based or rich-in-protein ingredients, has proven successful. Just like the trend to focus on environmental sustainability, with proposals in eco-friendly packs.

The 2023 edition of Miglior Prodotto Food featured 86 products. They were evaluated by all stakeholders in the supply chain: retailers, industry, and consumers.

THE EVALUATION PROCESS

The products were evaluated in two stages. First, the 86 competing products were analyzed by the market research firm NielsenIQ according to different parameters (sales performance, weighted distribution, market share, trader share) and then by the mass market and industry juries with an overall evaluation of the product. The three rankings were each given a weight of one-third.

Only the top-5 products in each category gained access to the second phase. Evaluated by BVA Doxa with a survey of a representative panel, the products were measured for their awareness, relevance, purchase by price, uniqueness, taste, quality, innovation content, practicality, environmental friendliness, and packaging. The judgment obtained was then added to the ranking of the first phase thus determining the final rankings.

Starting with the 2022 edition, Miglior Prodotto Food has obtained important evaluation process approval from the consumer protection association Confconsumatori. In addition to 12 category awards, the jury gave three special awards in the Innovation, Packaging, and Sustainability categories.

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