Italian food giant Barilla plans to roll out 100% recyclable packaging across Europe following a successful trial in the UK, according to ESM magazine. The new packaging will be implemented across a range of products, including penne, fusilli, spaghetti, lasagne, linguine, tortiglioni, and mezze penne tricolore pasta shapes.
The initiative will help Barilla reduce plastic use by around 126 tons by the end of 2022, the company said.
Alberto Costella, Export markets marketing manager, Barilla, said, “as a global brand it is our duty to set an example and do everything we can to develop more sustainable solutions. Now, more than ever, sustainability is a matter of urgency and this is why it’s an integral part of who we are. Everything we do ensures a sustainable supply chain, from field to fork.”
The Italian company has made significant investments in developing its new plastic-free packaging and is implementing measures to reduce its environmental impact. As part of its motto ‘Good for You, Good for the Planet’, Barilla is using cardboard sourced from responsibly managed forests.
The new, fully-recyclable Barilla Blue Box is made with virgin fiber to ensure high-quality and product safety. The packaging features instructions and visual aids that correspond to the appropriate recycling measures to ensure easy disposal.