According to data from IIAS (Italian Frozen Food Institute), Italian frozen food products achieved very positive results last year. Consumption grew by +5.5% compared to 2019, for a total volume of more than 896 thousand tons of finished products in the freezers of Italians and a turnover ranging between 4.4 and 4.7 billion euros. This success has earned a record per capita consumption of frozen foods for Italy, with an annual average of 15.1 kg.
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ITALIAN FROZEN FOODS EXPORT SALES
In 2020, exports soared with a growing success for Italian frozen products. Especially ready meals and pasta (both filled and non-filled), which are increasingly meeting the attention of foreign consumers.
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According to IIAS report, frozen pizzas have been greatly appreciated abroad, with a growth rate that is anything but negligible in recent years. The top destination markets for Italian frozen pizza in 2020 are Germany (top position with a share of 19.3% of the total value of deep-frozen exports), followed by the USA (14.1%). Then comes France (13.1%), Switzerland, and the Netherlands (which account for 7.4% and 4.1%, respectively). Europe accounts for 81.6% in volume and 77.8% in value of Italian deep frozen pizzas’ total exports, however considering that Italian pizzas currently reach all five continents without exception.
