Lugana Doc wine Consortium eyes expansion in Japan

The producers of the famous Garda white wine want to invest in this mature market with great potential, today ranked fifth among the major importers
Lugana Doc wine Consortium eyes expansion in Japan

The Garda wine Lugana Doc protection Consortium has chosen the chef Luca Fantin for its grand return on the international scene. The first event of 2021 recently concluded at the prestigious “Il Ristorante – Luca Fantin” at the Bulgari Ginza Tower in Tokyo. This event was reserved for a select audience of journalists, and directed by Isao Miyajima, Japan’s foremost expert on Italian wines.

Luca Fantin, best Italian chef in the world in 2014, has specifically studied dishes able to enhance the characteristics of this wine: “Lugana Doc is an easy wine to match with my dishes” – said the chef. “I created a specific menu based on fish. For the Superiore and Riserva types I created dishes based on tuna and crab. I really appreciated the freshness and drinkability of Lugana wine.”

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Lugana with its energetic freshness and delicate minerality is ideal for Luca Fantin’s elegant contemporary cuisine” – said Isao Miyajima. “This wine is never intrusive but always enhances the foods with which it is paired. A ‘discreet’ character very appreciated by Japanese people. If I make the Japanese taste a Lugana, they are enthusiastic. The Japanese market is always open for excellent quality. I am convinced the day will come soon when we will be able to enjoy Lugana Doc wine with sushi, tempura, and kaiseki on a daily basis.”

GROWING INTEREST IN JAPAN

The director of the Lugana Doc Wine Consortium, Andrea Bottarel, confirmed the growing interest of Japanese consumers, also witnessed by export data. “Japan is a very mature market, which does not get carried away by fashions but appreciates products by learning to know them, with discretion, dedication and great loyalty. In recent years sales growth has been discreet but constant, between +5% and +10% year on year, keeping Japan firmly in fifth place among our product’s destination markets. We know there is further, great potential for growth in Japan, especially at the end of the Covid-19 emergency, when the effects of the EU-Japan free trade agreement will be much more effective”.

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