“We are proud to be hosted in Eataly stores all over the States, from New York to Los Angeles, from Chicago to Toronto”. This is what Christian Saldi, Director at Vicenzi United States, Marketing & Sales Planner, wrote on his social media profiles to comment on the recent entry of the products of the historic confectionery company in the largest Italian food hall in the world.
“ ‘We are in love with food’ is the opening phrase of the #Eataly Manifesto. And we couldn’t agree more” – Saldi says. “Eataly is the go-to place for people who want to smell, taste and feel the essence of Made in Italy. Every single product showcased in Eataly stores is carefully selected based on strict criteria, including raw materials, provenance, production methods and authenticity. At Vicenzi, we immediately embraced Eataly’s manifesto and credo devoted to excellence”.
VICENZI, AN ITALIAN HISTORY OF SWEETNESS
In 1905, the 39-year-old mother of two Matilde Vicenzi opened a pasticceria in San Giovanni Lupatoto, a village near Verona in Northern Italy. From airy ladyfingers to cream-filled cookies, Matilde’s homespun recipes quickly grew popular throughout the region and beyond. More than 110 years later, led by her grandson Giuseppe, Vicenzi creates artisanal treats that are celebrated across the world.
These days, “Matilde” is an inspirational character who is still present in every step of the sweet operations at Vicenzi. Following her philosophy that simplicity and quality should rule in the kitchen, the family-run company sources the finest natural ingredients, from Italian wheat to farm-fresh eggs. Bakers follow the original recipes that Matilde perfected in her kitchen all those years ago; in fact, her original handwritten notebook is lovingly preserved in the company vault.
“At Eataly, we love the story of Vicenzi almost as much as we love the family-run company’s treats” – says the Italian food hall in an official statement. “Especially the now iconic ladyfingers, which make the perfect base in our head pastry chef’s recipe for tiramisu”.