Italy’s ‘lockdown’ due to coronavirus spread led to an unprecedented forced stop for almost all Italian economic sectors, which could have serious repercussions on the entire national economy.
Waiting to return, as soon as possible, back to normal, SEMrush has analyzed the online searches carried out in the last year by web users from all over the world, identifying the brands that arouse the most interest, in Italy and in the rest of the world, in the main economic sectors where Italian products light the way.
WAITING FOR THE CORONAVIRUS EMERGENCY TO END (AND THE ECONOMIC RECOVERY)
“The decision to carry out this study – explains Fernando Angulo, Head of Communications at SEMrush – was due to the desire to contribute in some way to overcome this situation. When the coronavirus emergency is over, and all the Italian companies and shops can start working at full speed again trying to find lost normality, we want them to be able to count on a deeper knowledge of the public’s preferences. After all, knowledge is always the most important tool to refer to in order to overcome difficult moments.”
THE FOOD AND BEVERAGE RANKINGS
In Italy (monthly searches on average)
- Nutella – 57,785
- Franciacorta – 54,777
- Ferrero – 53,038
- Motta – 39,423
- Mulino Bianco – 39,192
- Lavazza – 31,077
- Campari – 30,400
- Gorgonzola – 28,762
- Barolo – 27,354
- Baci Perugina – 24,962
All over the world (monthly searches on average)
- Nutella – 778,923
- Mozzarella – 426,154
- Gorgonzola – 317,385
- Campari – 314,077
- Ferrero – 233,308
- Grana Padano – 181,615
- Lavazza – 169,154
- Chianti – 140,000
- Parmigiano Reggiano – 114,269
- Moka – 99,731