Meat & Salumi

Veroni Debuts the Panino Italiano

The Italian leading cold cuts company brings authentic Italian taste to the US with a new product line

Italy’s cold cuts group Veroni is opening the floodgates on protein innovation and adding a new line of Italian panini – Panino Italiano – to its host of products. Available in three variants of cold cuts – mild salami, spicy salami, and prosciutto – the new line is rich in protein and calcium without compromising taste. Veroni also added convenience to the line by streamlining its preparation time for consumers to just 20 seconds in the microwave or 3 minutes in a sandwich press. “Simplicity, simplicity, simplicity: this is the philosophy that has guided us in creating the Panino Italiano line – said Antonio Corsano, CEO of Veroni USA -. Just bread, cold cuts, and cheese, just how Italian consumers love to enjoy it. We have studied the first three references of the line to satisfy all palates, ensuring the taste and quality of the best 100% Made in Italy cold cuts combined with a bread inspired by pizza and the strong taste of provolone cheese.”

veroni-panino italiano


Veroni initially debuted the American-friendly line last January at Winter Fancy Food Show. According to a press release, Veroni has a strong interest in the pre-sliced segment, which in 2018 led Veroni USA’s turnover to over $18 million thanks to products like Salame di Parma Slim, Prosciutto Italiano, Il Trio Salami, Salame Milano and Salame Calabrese—all available in 4 oz packages. “The U.S. market for savory snacks continues to grow and, at the same time, American consumers are showing increasing interest in quality, simple, and healthy products – said Marco Veroni, President of Veroni USA -. Our company aims to take advantage of both these trends by studying products that combine the needs of fast purchasing and consumption with uncompromising quality. This choice of ours has been rewarded: we closed January 2019 with a growth of 60 percent compared to the same period of the previous year.”

© All rights reserved