Salumi & Meat

Clai enjoys rising demand for Italian meat

The company recorded a double digit growth in foreign sales in 2016 by focusing on a mix of innovation and tradition. Quality and food safety are the basics.

Clai’s brand offers a wide range of meats of guaranteed quality, all deriving from 100% Italian supply chain. The company endeavors to offer distinctive cold cuts to importers of Italian products and to international retailers presenting a wide range of more than 350 products of salami and ham made exclusively of Italian meat (the pigs are born, raised and processed in Italy). Founded in 1962 as a cooperative of farm workers in Imola, it’s now one of the leading integrated Italian agri-food companies with a turnover of around 230 million euro. It operates in all major sales channels, from supermarket chains to small retailers, to wholesalers with a focus on export that have been constantly growing over the past years in many countries around the world. Clai’s distinctive strength lies in the use of 100% meat coming from pigs born, raised and processed in Italy and in its ability to combine livestock farming and production in one single company with an integrated and certified production chain. Clai farms its arable lands, manages its own livestock farms, helps its member farmers plan their livestock production and carries out every step of meat processing from slaughtering to production, always taking care of environmental sustainability and animal welfare. It is an integrated supply chain, matching tradition with the new nutritional need and lifestyle of the modern consumer. Clai’s production combines the best processing technology with traditional skills in order to provide the highest level of quality and food safety.

Ginger flavoured Strolghino

Exports

In 2016, Gruppo Clai recorded significant growth in foreign sales: exports increased 27% in volume compared to the previous year. Fabio Lorenzoni, Clai Sales Director, says: We want to convey to Italian and foreign consumers the values that are at the origin of our company. This means: quality and selection of strictly Italian raw materials, control of the supply chain, the use of the most modern production technologies, always respecting the tradition that comes from our history and our master deli meat makers. This is an essential part of the group’s identity, along with the ability to meet consumer needs and modern trends such as demand for healthy products without renouncing to the taste. This is why the company launched the Strolghini Maestri Salumieri classic, truffle, and ginger flavors. Bellafesta Light, the typical drop shaped salami with 60% less fat than classic salami, is also growing at very interesting rates and is aligned to the current healthy living foreign market trend, maintaining its original taste.

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