With a network comprising 35 stores, Auchan continues to invest in its expansion on Romania, where it has recorded a turnover close to a billion euro in the ten years it has been operative. This strategy pursues acquisitions, urban regeneration projects, as well as new openings. At the same time, however, it also involves an offer of international character, in which traditional Italian products occupy a primary role. The latter is owing to the strong appeal the merchandise holds among consumers, particularly in the cold cuts and cheese sector, and the direct link with the Italian branch of the distribution chain.
ITALIAN FOOD ON TOP – Auchan Retail Italy has been exporting numerous branded articles of small and medium-sized domestic enterprises to the Romanian stores since 2009, registering a significant growth performance. Moreover, export to Romania increased by over 50% in value in 2016 compared to 2015. Wines, pitted and filled olives, capers, roasted maize, pasta, tomato puree, peeled tomatoes, ladyfingers, balsamic vinegar and cooked ham stand out amongst the best sellers. Altogether 142 products distributed by a total of 64 suppliers serve as ambassadors of Italian quality food. Our strength lies in the ability to act as intermediaries, explains Director of import-export at Auchan Retail Italy, Alessandro Montanari, so as to make brands, that would have much higher distribution costs on their own, big also abroad. This is how to publicise niche items singularising Italian food quality in the world. Overall, Auchan Retail Italy exports 1,200 products from 145 Italian enterprises into 25 countries worldwide, including Romania, with a total turnover of about €40 million, and an increase of 33% during the last year. The goal of this player is to reach €70 million by 2018.[Best_Wordpress_Gallery id=”7″ gal_title=”STORE CHECK Romania”]