Just in time for summer, travelers will no longer be left with hot coffee as a choice during the hot months. illy’s Ready to Drink Cold Brew will be available on United flights over 300 miles starting July 1. Free samples are offered to United Airlines passengers on select flights in the US between June 26-July 3. After the promotion, the cold brew will continue to be available on United flights for an added cost of $6 a can.
ILLY AND UNITED, THE PARTNERSHIP
“We are excited to build upon our successful partnership with United Airlines to offer our premium RTD Cold Brew to their passengers,” said Jack Edwards, President of illy North America. “This collaboration allows us to share the illy experience with a wider audience and provide a delightful refreshment option for travelers.”
Aaron McMillan, Managing Director, Hospitality Programs at United Airlines added, “We know fliers enjoy a pick-me-up during travel, and illy’s canned cold brew is the perfect beverage option for coffee lovers looking to stay energized and focused during their trip.”
READY-TO-DRINK COFFEE RISING CONSUMPTION
According to the National Coffee Association’s Spring/Fall 2023 report, 55% of ready-to-drink (RTD) coffee consumers drink it multiple times per week. RTD coffee has become the number one type of coffee consumed by Millennials and Gen Z, who together make up 43% of the population. The popularity of cold brew has skyrocketed, increasing by 300% since 2016, with a notable 45% increase since January 2023.
United and illy began their partnership in 2016 when the U.S. air carrier started serving illy coffee on board flights worldwide. The airline chose illy because it represents the gold standard of premium coffee.