The Italian Trade Agency (ITA) and Eataly have joined forces in a campaign to showcase the best of Italy’s food and beverage sector, running through December 2025. Backed by the Italian Ministry of Foreign Affairs, the initiative aims to strengthen the global presence of Italian products across seven key markets: the United States, Canada, the United Kingdom, Sweden, Germany, France, and the United Arab Emirates.
As part of the effort, Eataly will introduce more than 100 new suppliers, selected in collaboration with ITA—many making their debut in these markets. The campaign will spotlight Italian craftsmanship, supply-chain integrity, and culinary heritage, aligning with international events such as World Food Days and the Week of Italian Cuisine in the World.
The partnership will extend beyond retail, with cultural events and in-store activations at 18 Eataly locations. Timed to coincide with major trade shows, these initiatives will serve as a platform for established brands and newcomers, reinforcing Eataly’s reputation for high-quality Italian fare.
Consumers will be able to sample products through tastings, seminars, and restaurant offerings, with the opportunity to purchase ingredients to recreate traditional dishes at home. A digital marketing push will complement the in-store experience, blending education with promotion to deepen international appreciation of Italian gastronomy.
