Italian confectioner Bauli is entering a new phase of expansion with a bold target of reaching €1 billion in revenue by 2030. The group’s strategy centers on three main pillars: diversifying and innovating its product range, expanding sales channels, and bolstering its international presence.
To address the fragmented and price-sensitive bakery market, Bauli will invest €82 million over the next two years in a comprehensive rebranding effort. This initiative will simplify the company’s structure and revamp its brand portfolio.
The focus will be on Bauli and Motta, the group’s flagship brands. Bauli will consolidate its position as the main brand, integrating iconic products like Buondì and Girella into its lineup. The brand will emphasize its century-old sourdough starter, which is central to its products. Motta, renowned for its expertise in Italian pastries, including the Milanese Panettone, will be repositioned as the group’s premium label.
Fabio Di Giammarco, CEO of Bauli, remarked, “We see substantial growth potential both domestically and internationally through differentiation and value creation. Leveraging our century of expertise, we are committed to innovation as our key strategy to attract new consumer segments and meet diverse consumption needs.”
The group’s growth strategy encompasses three key areas:
- Product Innovation: Bauli will diversify its offerings, focusing on new product categories, seasonal items, and special dietary needs.
Channel Expansion: Investments will increase in out-of-home channels and the “Minuto Bauli” store network, which currently comprises 13 locations offering freshly baked goods. - Geographical Growth: Bauli plans to accelerate its international expansion, strengthening its presence in major markets such as the United States, India, and Southeast Asia, while exploring opportunities in South America and the Middle East.
