The leading Italian confectionery company Bauli is celebrating the 100th anniversary of its founding. Michele Bauli, the group’s President, recounts the company’s history and growth path and its goals for the next 100 years. “To think that as a family business we have spanned 100 years of Italian history,” he says, “contributing in our own small way to making Italy a true excellence in the world can only make me, as well as my family, moved and proud.”
BORN IN THE ROARING YEARS
It was 1922 when Ruggero Bauli opened a small artisan pastry shop in Verona, betting on the traditional pandoro recipe. “It all started from the dream of a pastry chef, my grandfather Ruggero,” says Michele Bauli, “whose great tenacity and vision started the history of a piece of Italian entrepreneurship. We have inherited it with great care and respect for tradition, along with a willingness to innovate while looking to the future. This is the approach we will also take for our next 100 years.”
To share the narrative of the milestones of a 100-year history with the general public, a stamp dedicated to the centenary of the Bauli group was printed, belonging to the thematic series “The excellences of the production and economic system” and issued by the Italian Ministry of Economic Development.
A leader in Italy in the area of seasonal-and-gift sweets such as panettone and pandoro, as well as an established player in the daily-consumption segment, Bauli boasts a broad portfolio that includes the Bauli, Doria, Motta, Alemagna, and Bistefani brands. Known in Italy and abroad as an icon of Made in Italy, the company now has seven production sites (including one in India) and 1,700 employees worldwide. “This achievement would not have been possible without the men and women workers who, with their talent, passion, and creativity, make those simple and good products for which we are now known in Italy and all over the world,” the company wrote in an official statement.