For Christmas 2025, Urbani Tartufi places chefs—the interpreters of gastronomic excellence—at the centre of a global campaign dedicated to shared experiences, meaningful moments at the table, and the authentic emotions that define festive cooking. The result is a Christmas lunch elevated to an experience of true haute cuisine, signed Urbani.
The creative concept is rooted in inclusive storytelling: cooking together, merging cultures and professional culinary languages, and ultimately reaching a shared destination — an “author’s ending” that completes and defines the Christmas meal.
A global leader in truffles since 1852, Urbani translates the essence of high gastronomy into meticulous gestures and technical precision. The truffle — a rare, precious ingredient and a symbol of signature cuisine — becomes the element that lifts every recipe, transforming each dish into a memorable finale.
A JOURNEY TOWARD THE HOLIDAYS
The project unfolds as a curated journey leading up to the festive season. A select group of chefs in Italy and abroad reinterpret Urbani Truffle in signature dishes created specifically for Christmas lunch. Six short videos — one per chef — feature fixed-camera shots focused on the hands at work in the kitchen, culminating in a final gesture: the refined addition of truffle.
At the heart of the campaign lies personal experience — remembering, recognizing, evolving. Brazilian chef and restaurateur Patricia Miranda of Bistrot a Casa in Milan captures this spirit: “For us Brazilians, Brigadeiro is not just a dessert: it is a little piece of happiness. I challenged myself to elevate this traditional sweet, a simple dish that accompanied the happiest moments of my childhood. To honour that memory while also paying tribute to Italy and its extraordinary ingredients, I needed an element that spoke of sophistication, of earth, and of luxury. That’s when the thought of truffle came to me, and together with Urbani, we wanted to create a dessert that unites Italy and Brazil.”
Her words embody the campaign’s essence: an invitation to participate — to bring one’s memory, technique, and creativity to transform Christmas lunch into a shared experience celebrating Italian quality and the joy of being together.
Urbani, with its truffles, stands as the emblem of this vision: a rare and precious ingredient symbolising signature gastronomy, capable of imprinting every recipe with an unforgettable final touch.
A LONG-STANDING DIALOGUE WITH CHEFS
Olga Urbani, founder of the Urbani Tartufi Academy, reaffirms the company’s historic relationship with culinary professionals: “For 7 generations, chefs have been our primary interlocutors. Urbani has often created products designed to meet their needs. The continuous exchange between Urbani and chefs has produced numerous unforgettable experiences, making truffles not only a coveted product but also a true witness to territories and traditions, with Urbani always at their side.”
With its 2025 Christmas campaign, Urbani Tartufi reinforces its role as a global ambassador of gastronomic excellence — inviting professionals and home cooks to elevate the festive table with shared creativity and the unmistakable signature of truffle.